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The Downside of Drugstore Hair Products Part 2

You may think you are saving money by purchasing drugstore hair products, but is saving a few bucks really worth it? No one wants to spend more on their hair care products than they have to, but when it comes to your hair, settling for low quality, drugstore care products may come with a bigger cost than you think. In our last blog, we talked about how drugstore products actually cost more in the long run, contain fillers and have a higher pH level than they should. Today, we will be going over the last reason why you should avoid drugstore hair products, which is the ingredients they contain. Here are a few common ingredients in drugstore hair care products...

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Expert Tips for Healthier Hair

Ever wondered how some people achieve healthy, beautiful locks? Some of us are born with hair that is naturally shiny, healthy and thick, while others aren’t so blessed. Although we can’t guarantee that you’ll achieve luscious locks like Blake Lively or John Stamos, the experts at Beauty It Is can help you enjoy healthier, more beautiful hair with these tips:   #1. Give it a little something extra. Sometimes, your regular shampoo and conditioner just isn’t enough. Olaplex Bond Perfector is a great option for anyone looking to restore structure, strength and integrity to hair that looks lifeless and dull; it even works well for chemically treated hair. Wondering where to buy Olaplex? Look no further than Beauty It is!...

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Tips for Caring for Dyed Hair Part 2

There are many things you can do to protect your dyed hair. With the magic of hair dye, any woman can be a saucy redhead, a fun-loving blonde or a mysterious brunette, but dying your hair can leave it damaged and broken. In our last blog, the experts at Beauty It Is went over a few tips to help you protect and preserve your dyed hair. Here are a few more tips for caring for your dyed locks: #4. Wash, condition and rinse your hair in cold water. Hot water will strip the color and the moisture out of your hair like nothing else because it actually lifts the cuticle layer. The hotter the water you use, the faster your color will...

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Welcome to BEAUTY IT IS

BEAUTY IT IS is proud to be your source for the very best beauty products on the market! We all want to look our best, and part of the reason for this is, when you look better, you also feel better! Nothing will boost your confidence like looking great does, and that is why there are so many beauty products out there! However, it is important to note that not all beauty products are made equal, and if you want to treat your skin, hair and face with the high quality beauty products you deserve, there’s no better place to shop than with us here at BEAUTY IT IS! Shop with us to find the brands you love. When you...

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